Free for owners and staff of higher-potential businesses. Great food and refreshments sponsored by David Carroll and the team at Umpqua Bank in Bellevue

Reservation:  Corey@Hot100Business.com

Hot100Business Association All Chapter Training – Online Marketing

Tuesday, April 24^th, 5:00-7:00, CEO Roundtable 7:00-8:30PM

Location: Plaza Center Building, 10900 NE 8^th St, 2^nd floor.

Open to members and guests. Limit 30.

Refreshments provided

Speaker: Bryan Heathman President – Made for Success Author- Conversion Marketing

Title: Top 10 Techniques to Convert Website Visitors into Buyers – Making Money While You Sleep

Description: Imagine combining the skills of the natural-born salesperson and a master marketer, who works tirelessly 24 hours a day on your website to influence first time visitors into buying your products. Bryan Heathman explores 10 of the top persuasive techniques used to successfully convert website visitors into customers, leveraging the power of automation in your online marketing strategy. In a presentation loaded with entertaining stories, listeners will see data from case studies of successful campaigns designed to convert first time website visitors into customers. Key points include

·The Conversions Loop – the simplicity of automation

·Answering the question “What factors compel a person into buying online?

·The Art of Closing: a look into tools of persuasion and how they can be deployed on a website

Bio: Bryan Heathman is a sales and marketing expert and author of Conversion Marketing, a book on converting high percentages of website visitors into customers. Bryan’s expertise comes from running hundreds of online promotional campaigns for leading marketers such as Proctor & Gamble, AT&T, Travelocity, Nissan and several of the world’s largest Tourism Bureaus. His Fortune 500 experience includes working for Microsoft, 24/7 Real Media, Eastman Kodak and Xerox. Bryan’s success in corporate and entrepreneurial life contributes to his entertaining speaking & consulting on how to use powerful psychological buying triggers in an ecommerce storefront to convert a higher percentage of web site visitors into paying customers. www.ConversionMarketingBook.com

Send an email to Corey@Hot100Business.com for a reservation.

http://hot100business.ning.com/events/online-marketing-bellevue-all-chapter-training-apr-24th

Passion started your business, but now you’re ready to take it to the next level.  We know your time is limited, so we’re bringing it all together for you!  Network with your local small business peers, technology and finance experts create an action plan for your business in this new era of small business.  You’ll learn fresh ways to manage your MONEY, CUSTOMERS, GROWTH & PEOPLE.

www.thesmallbusinesstour.com

For a discount code, contact Corey@Hot100Business.com

CEO Roundtables,  6:30 -8:30PM

Address: Plaza Center Building, Second Floor, 10900 NE 8th St, Bellevue, WA 98004

This is critical training to accelerate the growth of your business. Limited seating for 30.  Priority reservation to members and their guests.  For guest reservations contact corey@hot100business.com.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too.  Get this right and you are more than halfway to where you need to be to build a Hot100Business.  There will time for questions so come prepared with specifics that address real challenges.

Guest Speakers:

Lucas Mack, Founder and Principal of 4th Avenue Media
4AM is a full service creative Ad Agency based in Mercer Island, WA.  Before founding 4th Avenue Media in 2008, Lucas Mack was a broadcast TV Reporter for markets across the country, including FOX San Antonio and ABC Seattle, as well as an Audience Coordinator for a live talk show. He’s taken his ability to tell a story and applied it to branding, advertising and marketing with success driving revenue for clients.  He is a proud father and husband and strives for excellence in everything he does.  Luca’s and his manager, Krista Channel DeFils are new members of the chapter.

Eric Boettcher, CEO of Applied Imagination Media
Eric Boettcher, along with his business partner Scott Pelland, founded Applied Imagination Media, a web-development company based in the Seattle area. Eric combines his graphic design and IT backgrounds to help businesses take control of their presence online.  Eric and Scott are founding members of the Bellevue Chapter of the Hot100Business Association.

For reservations: http://hot100business.ning.com/events/bellevue-march-27-all-chapter-training or email corey@hot100business.com

http://hot100business.ning.com/video/allred-interview

The SBDCs are a great resource that is underutilized and underappreciated. I worked for the Washington SBDC for 13 years and served over 1000 businesses. One businesses went from startup in 2000 and sold last year for $1.3 billion. The taxes on this sale probably more than covered the SBDC budget for the whole state for the last 12 years. While this is an exceptional example, the total value and economic impact of SBDC services far exceeds the cost. If I gave you $3 back for every $1 you gave me, how much would you want to give me? The SBDCs, like the SBA, have challenges and can’t satisfy everyone all the time but our entrepreneurial community should be asking our legislators to support this program as our entire economy is better off with the SBDC. By the way, I left the SBDC four years ago because many of my clients became so successful they didn’t qualify as small businesses anymore and I decided to grow with them.

Corey Hansen, Founder
Hot100Business Association

Bellevue “All Chapter” training will be Tuesday, Jan 24th, 5:00-8:30PM. The topic is “Hot100 Innovation” – Designing the Customer Experience.The guest speaker is Kirk Davis of the GRCC Small Business Assistance Center.  This is the same presentation he was invited to give to tech leaders at the Google Campus in Kirkland.  The speaker will be from 5:00-6:30PM and then we break into CEO Roundtables for members of the association from 6:30-8:30PM.

The Hot100Business Association is for business leaders working to accelerate profitable and sustainable revenue growth of $1 million and more, for themselves and other members. Each chapter is limited to 100 higher-potential businesses. Chapters starting in; Bellevue, Kent, Tacoma, WA, Bakersfield, CA and Vancouver BC. See www.Hot100Business.com.

http://hot100business.ning.com/events/bellevue-all-chapter-training-on-hot100-innovation