Much like the Covid-19 pandemic of 2020, September 11, 2001 was one of those unique challenges that shook the world and created a huge amount of uncertainty in everyone’s personal and business lives. Prior to 9-11, I was part of a venture organization that was sponsoring an Entrepreneur Boot Camp, that was scheduled for late October. A week after 9-11, we gathered and asked ourselves, what was going to happen? Should we cancel or go ahead with the boot camp, and how could we possibly adjust to this disaster, and still build our businesses?
As a group we discussed all our options. Most said we should cancel or reschedule, … and with good reasons. A few of us thought we should go ahead. We said, what better time to help entrepreneurs adjust to the massive uncertainties of launching and expanding a business? Now more than ever (!!!) we need to help each other overcome the uncertainties of disaster, and prepare for the challenges that ALWAYS happen, no matter how different the times seem, right now.
Part of what swayed the group to go ahead was recent research showing many of the biggest and best companies of that time, and others, were formed during so called other “hard times,” such as the Great Depression of the 1930s and the major wars and recessions since then.” Companies such as Microsoft, Disney, FedEx, and many others.
And most entrepreneurs have started a business an average of FOUR times, before they have a sustainable success. So, everyone who has ever started and run a business, instantly understands, the challenges (such as 9-11, Covid-19, etc.) are just another of the challenges we face and overcome, many, many, many times, when we are building a business. The result was we all looked at each and agreed that “Hard Times Make Great Companies” would be the title of our conference, and the inspiration of our event.
That conference became one of the best events I ever attended, and the inspiration for many of my meetings with thousands of entrepreneurs since then. Consider, that every year there are hard times for many businesses and their leaders. Every year, there can be overwhelming challenges in our business or professional lives, our personal lives, or in the local, national, or world economy. I have even had a few clients who died unexpectedly, and those left behind had to pick up the pieces and carry on.
So, there are always gut punches (small or large) that need a lot of work and adjustments, including accelerating our business. Do we keep going the same direction, or do we change? Is it too late or too early? Will there be enough time, energy, money, staff, marketing, or courage to go ahead?
Am I the only one who cares what happens?
So, it’s a HARD time again, and we are making lots of adjustments. The tools and strategies you get from the Best Practices of High Performance Entrepreneurs book, or from training or consulting will help overcome challenges faster and better, if you act now and stay committed. It all starts with setting your own 5X-ASAP Goal, and then AGGRESSIVLY implementing the Best Practices. That is what will change the future and make your company a great 5X company, and an award-winning Hot100Business.
Corey Hansen, September 2020